Paid Media

SEM / PPC Services

I manage campaigns on Google Ads and Meta Ads with a focus on ROI and qualified lead generation — not vanity clicks. Every campaign is optimized for cost-per-lead, not cost-per-click.

Paid ads that pay for themselves

Most businesses waste a significant portion of their ad budget on clicks that never convert. I build PPC campaigns with tightly defined audiences, compelling ad copy, and conversion-optimized landing pages.

Google Search & Display campaign setup & management
Meta (Facebook & Instagram) ad strategy & management
Audience segmentation & targeting refinement
Ad copy creation & A/B testing
Landing page optimization for conversion rate
Negative keyword management to reduce wasted spend
Weekly performance reporting & budget pacing

Why It Works

Strategy first, then spend

Campaign Audit

If you’re already running ads, I audit your existing campaigns to identify waste, poor targeting, and missed opportunities before spending another dollar.

Audience & Keyword Strategy

I research your target buyers, competitive landscape, and high-intent keywords to build a targeting strategy that reaches the right people at the right moment.

Optimize & Scale

After launch, I monitor performance daily, test new ad variations, refine bids, add negative keywords, and scale what’s working while cutting what isn’t.

Trusted by B2B businesses across New Jersey & beyond

FAQ

SEM / PPC — common questions

What's the minimum ad budget you recommend?

I generally recommend a minimum monthly ad spend of $1,000–$1,500 to generate meaningful data and results in competitive B2B markets. Lower budgets can work for niche, low-competition keywords.

How do you reduce wasted ad spend?

Through tight keyword targeting, robust negative keyword lists, audience exclusions, dayparting (showing ads only during optimal hours), and continuous bid adjustments. Most accounts I audit have 20–40% wasted spend before optimization.

Do you manage both Google and Meta ads?

Yes. I manage both platforms. For most B2B businesses, Google Search Ads are the highest-intent channel — capturing buyers who are actively searching. Meta Ads are better for awareness and retargeting.